BMS International Marketing

Bachelor of Management Studies (BMS)

International Marketing Integrated with Digital Marketing Institute of (Dublin), Ireland


Eligibility

The minimum qualification required to apply is a pass in the 10+2 examination in Science or Commerce from PUC / ISC / CBSE or an equivalent board. A course recognised as equivalent thereto by the University.

Overview

The Bachelor of Management Studies (BMS) programme in International Marketing course prepares students for success in the global business arena, combining essential business management principles with specialised international marketing strategies. Emphasising practical experiences, including internships and industry collaborations, the programme ensures the application of classroom knowledge to real-world scenarios. Upon completion of the 3-year programme, students gain BMS - International Marketing & DMI Membership, with an initial registration fee of 250* Euros payable to the Digital Marketing Institute of Dublin, Ireland.

The fourth year of BMS (Hons) provides specialised knowledge and skills. The development of entrepreneurial mindsets, analytical skills and technology integration is also to be emphasised. The BMS course in International Marketing is a comprehensive programme combining theoretical knowledge with practical applications in the healthcare sector, offering a well-rounded education to those who wish to become professionals

Description

3 years Degree programme

4 years Honours / Honours with Research programme

Award

Bachelor of Management Studies in International Marketing

Bachelor of Management Studies (Honours / Honours with Research) in International Marketing

No. of Credits

120 minimum and as specified

160 minimum and as specified

Eligibility

PUC or (+2) or 12th or any equivalent degree

For Honours with Research, minimum GPA eligibility will apply

Course code : 9A04
Course Commencement : August 2025

Study Campus

School of Commerce Studies
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bangalore - 5600 69
P: + 91 80 46501738


Admissions Office

JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bangalore - 5600 69
P : +91 63664 83637

Curriculum Structure
  • English– I
  • Language – 1
  • Fundamentals Of Business Accounting
  • People Management
  • Fundamentals Of International Business
  • Doing Business In India
  • MMHV-1
  • English– II
  • Language – II
  • Quantitative Methods
  • Digital Channels & Experience
  • Research Methodology
  • Fundamentals Of Trading In Stock And Currencies
  • MMHV – 02
  • Project / Dissertation
  • Business Ethics & Negotiation Skills
  • Digital Strategy & Innovation
  • Branding
  • Exim Procedures And Documentation
  • Human Resource Management
  • Entrepreneurship & Innovation
  • Environmental Studies
  • Open Elective - 1
  • Project Centric Learning (Pcl) (Project / Internship House / Research)
  • Financial Management
  • Management Information System
  • International B2B Marketing
  • Human Resource Management
  • Entrepreneurship & Innovation
  • Indian Constitution
  • Open Elective 2
  • Project / Dissertation
  • Fundamentals Of Business Taxation
  • Marketing Analytics
  • Open Elective - 3
  • Digital Strategy And Innovation
  • Digital Marketing And Essentials
  • PCL – 5
  • Management Accounting
  • Global Brand Management
  • Open Elective - 4
  • Digital Marketing Professionals
  • Digital Channels And Experience
  • Ideation – Principles And Techniques
  • PCL – 6
Course Highlights

 

Global Perspectives: The BMS course offered by the colleges in Bangalore provides a holistic view of the global business environment covering market diversity, cultural and economic developments.

Practical Application: Gain hands-on experience by applying theoretical knowledge in real-world settings, utilising internships, case studies, and collaborative projects to develop practical skills crucial for success in the global business landscape.

Industry Aligned Networking: To ensure alignment with the most recent global marketing strategies and technologies, engage in a curriculum developed in collaboration with industry experts. In addition, in roles such as international marketing manager or global sales specialist, take advantage of networking opportunities through workshops and events to foster connections with internships, mentors and future career paths.

Career Enhancement Programs

 

A holistic initiative by JAIN (Deemed-to-be University) to help students excel in their careers, especially in the field of Bachelor of Management Studies in International Marketing. This programme is designed to bridge the gap between students' skills and what the job market needs, fostering a culture of continuous learning and development. The initiative includes college resources suited for International Marketing aimed at boosting students' skills and preparing them for the professional world. Key components of the initiative comprise 

Comprehensive Skills Development: Integrated workshops led by industry experts, covering technical proficiencies, project management, and emerging technologies, with a focus on practical application in BMS degree in International Marketing.

Holistic Soft Skills Training: Emphasis on communication, interpersonal skills, leadership, problem-solving, effective networking, conflict resolution, and time management through targeted workshops.

Real-world exposure and networking: Industry immersion facilitated by visits, guest lectures or professional interactions, promoting connections with industry leaders and fellow professionals to support an expanded professional network.

Practical Internship Experience: Invaluable hands-on experience providing networking opportunities and practical insights into chosen fields, enhancing overall professional development.

Alumni-Driven Career Enhancement: Leveraging alumni connections for networking events, mentorship, and informational interviews to support career growth and development. 

Career guidance and empowerment: Enabling students to make informed career choices and adapt to the market's demands by offering individual career advice, mapping programmes or certification courses in combination with resources for training.

Career Outcomes

 

Exploring Opportunities after Bachelor of Management Studies in International Marketing

  1. Demonstrate competence in different areas of administration, emphasising the knowledge and skills that are essential.
  2. Develop business leaders with modern skills tailored to domestic and international markets, thereby promoting their adaptability.
  3. Acquire a solid foundation for continuous learning and research, encouraging commitment to ongoing professional development. 
  4. To prepare graduates for success in the global market and to emphasise the specific focus of the BMS course in International Marketing, integrate ethical considerations into professional competencies.