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Bachelor of Business Administration (Honours / Honours with Research)

Events, Entertainment and Media Management

Eligibility

The minimum qualification required to apply is a pass in the 10+2 examination in Science / Commerce/ Arts from PUC / ISC / CBSE or equivalent board.

Overview

The Bachelor of Business Administration in Events, Entertainment and Media Management is a comprehensive Programme developed by National Education Policy (NEP). The BBA Specialisation covers core theory and practical training in Conceptualising, Designing, Sales, Planning, Administration, Production and Execution of events scenarios. The course is designed and taught by practising event industry experts and eminent game-changers in the events, media and entertainment industry from Mumbai and across India, which will bring you a real-world understanding of the business.

The key industry experts such as Sabbas Joseph - Wizcraft, Viraf Sarkari - Wizcraft, Sushma Gaikwad - Ice Global, Pramod Gaikwad - Ice Global, Andre Timmins - Wizcraft, Samit Garg - E-Factor Entertainment, Mahesh Shirodkar - Tamarind Global, Roshan Abbas -- Geometry Encompass, Brian Tellis - Fountainhead MKTG, Oum Pradutt – Phase 1 Events & Entertainment Pvt Ltd, Raj Nayak - House of Cheer, Anuja Choudhary - Wispk, Tabassum Modi - Victor Tango Entertainment Pvt Ltd, Tarsame Mittal - TM Talent Management, Khantil Mehta - Go Bananas and Neha Seth Arora -Varvadhu will be teaching the students of this course.

The event management course extends work-based learning opportunities tailored into the curriculum, bringing you the chance to experience and learn about a wide range of events.

Description

3 Year Degree programme

4 Years Honours/Honours with Research programme

Award

Bachelor of Business Administration

(Event Management)

Bachelor of Business Administration (Honours/Honours with Research)

No of Credits

120 minimum and as specified

160 minimum and as specified

Eligibility

As per University norms

For Honours with Research, minimum CGPA eligibility will apply

Apply Now Brochure
Program code: 006
Course Commencement : August 2025
[email protected]
Study Campus

Center for Management Studies
JAIN(Deemed-to-be University)
#133, Lalbagh Road
Bangalore – 560027
P: 080-46501738/080 - 43430200/201
E: [email protected]
W : cms.ac.in

Admissions Office

JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bengaluru - 560069
P : 080 - 46501738 / 7337614222

Curriculum Structure
  • Language - I (Kannada/Hindi/Sanskrit/Additional English)
  • English - I
  • Business Accounting
  • Business Trends
  • Introduction to Experiential Management
  • Introduction to Creativity & Project Management
  • Mind Management & Human Values - I
  • Language - II (Kannada/Hindi/Sanskrit/Additional English)
  • English - II
  • Doing business in India
  • Introduction to Wedding Management
  • Quantitative Techniques for Decision Making
  • Mind Management & Human Values - II
  • Project - 1
  • Indian Bazar
  • Technical & Production Management in Events(DSE-1)
  • Entertainment & Show Management(DSE-2)
  • Minor Specialisation: Global Tourism & Destination Marketing
  • General Elective-I
  • Business-oriented computer application
  • Environmental Studies
  • Corporate Finance
  • Essentials in F&B Management (DSE-3)
  • Fundamentals of Experiential Marketing & Live Media Tools(DSE-4)
  • Minor Specialisation: Theatre and dramatics
  • General Elective-2
  • Indian Constitution
  • Project -2
  • Cost & Management Accounting
  • Income Tax – I
  • Business Law
  • Event Management
  • Wedding Planning (DSE-5)
  • Corporate Event Planning (DSE-6)
  • Minor Specialisation: Essentials of Mice
  • General Elective-3
  • Emerging Technologies
  • Income Tax – II
  • Event Management
  • Destination & Luxury Weddings (DSE-7)
  • CSR & Reward & Recognition Events (DSE-8)
  • Minor Specialisation: Management and Event Hospitality
  • General Elective-4
  • E-Commerce
  • Project -3
Course Highlights
  • Opportunity to learn the art of producing high-quality events from the pioneers from the events, entertainment and media industry
  • Opportunity to get expert insights and training by dedicated industry faculty on campus and online from various fields in the experiential business
  • Opportunity to develop skills to handle large-scale events with complete ease and personalisation.
  • Opportunity to gain best-in-class hands-on learning through simulations, workshops and site visits
Career Enhancement Programs

This comprehensive BBA Honours course in Event Management is designed to be your launch pad into the world of events. The course aims to equip you with the knowledge and tools required to develop, design, execute events and create an explosion of curated content. At the end of the programme, the student will be able to develop industry-relevant skills and build a rewarding career.

Career Outcomes

Exploring Opportunities after Bachelor of Business Administration in Events, Entertainment and Media Management

The students will be able to work with leading event management companies after completing the course.

Key job roles:

  • Brand Management Professional
  • Event Creative Director & Designer
  • Wedding Planner
  • Client Servicing Manager
  • Event Planner & Coordinator
  • Public Relations Officer
  • Hospitality Manager
  • Artiste Manage
  • Corporate Communications Specialist
  • Resource Purchase Manager