Bachelor of Business Administration (Honours / Honours with Research)

Digital Business


Eligibility

The minimum qualification required to apply is a pass in the 10+2 examination in Science / Commerce/ Arts from PUC / ISC / CBSE or equivalent board.

Overview

In today's rapidly evolving marketplace, the necessity for a program in Digital Business is paramount. With organisations increasingly reliant on digital solutions to enhance their operations, understanding these technologies and their applications is crucial for success. At JAIN (Deemed-to-be University) - Center for Management Studies, we are proud to be recognized among the best BBA in digital business colleges in India, offering a comprehensive curriculum tailored to equip students for the digital economy.

Why Choose a BBA in Digital Business?

Our BBA Digital Business Course focuses on the transformative impact of digital technologies on contemporary business practices. This dynamic program covers a wide range of digital business courses designed to provide graduates with the skills needed to successfully navigate the complexities of the digital economy. As businesses undergo digital transformations to improve efficiency, customer engagement, and competitiveness, the BBA Digital Business degree program positions students at the forefront of this shift.

Program code: 006
Course Commencement : August 2025

Study Campus

Center for Management Studies
JAIN (Deemed-to-be University)
#133, Lalbagh Road
Bangalore – 560027
P: 080-46501738/080 - 43430200/201
E: [email protected]
W : cms.ac.in


Admissions Office

JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bengaluru - 560069
P : 080 - 46501738 / 7337614222

Curriculum Structure

The BBA Digital Business Syllabus encompasses essential subjects such as e-commerce, digital marketing, data analytics, and emerging technologies. Our program is designed to provide you with a solid foundation in business fundamentals, while also offering specialised courses in digital business management and digital marketing. The focus on BBA Hons Digital Business opens up further academic and career opportunities, equipping students with enhanced knowledge and skills.

  • Business Accounting
  • Quantitative Techniques for Decision
  • Making
  • Entrepreneurial Foundations and Digital Business Essentials
  • Modern Marketing
  • English - I
  • Kannada - I
  • Sanskrit - I
  • Hindi - 1
  • Additional English
  • Mind Management and Human Values 1
  • Td-Pcl

  • English 2
  • Doing Business in India
  • Business Applications of AI and Analytics
  • Consumer Psychology
  • Kannada 2
  • Hindi 2
  • Sanskrit 2
  • Additional English 2
  • Td - Pcl
  • Mind Management and Human Values 2

  • Indian Bazaar
  • Environmental Studies
  • E-Commerce and Platform Business
  • Models
  • Design Thinking
  • Administrative Theory and Thinkers
  • Introduction to Tourism
  • Retail Management
  • Introduction to Family Managed
  • Business
  • Open Elective
  • Business Oriented Computer
  • Application
  • Td-Pcl

  • Business Finance
  • Indian Constitution
  • Growth Hacking and Digital Marketing
  • Influencer and Email Marketing
  • Administration and Governance
  • Tourism Marketing
  • Basics of Logistics and Supply Chain
  • Management
  • Strategies in Fmb
  • Td - Pcl
  • Open Elective

  • International Business
  • Income Tax - I
  • Legal Aspects of Business
  • Tech-Enabled Innovation and Product
  • Development
  • Digital Business Models
  • Development Administration in India
  • Distribution Management For Global
  • Supply Chain
  • Emerging Fundamentals of Tourism
  • Finance and Taxation for Family
  • Managed Business
  • Open Elective
  • Emerging Technologies in Business
  • Td-Pcl

  • Income Tax - Ii
  • Venture Capital and Startup Financing
  • Future Marketing Trends (AI and Ml)
  • Contemporary Issues in Public Administration
  • Procurement, Storage and Warehouse Management
  • Tourism in India
  • Basics of Logistics and Supply Chain Management
  • Td - Pcl
  • Open Elective
  • E-Commerce

*Semester VII and VIII curricula will be available shortly.

Career Outcomes

Graduates from the BBA in Digital Business will find ample opportunities in a fast-growing job market. The demand for professionals skilled in areas such as digital strategy, E-commerce, social media marketing, and data-driven decision-making is at an all-time high. Career paths for our graduates include:

  • Digital Marketing Manager
  • E-commerce Manager
  • Business Analyst
  • Product Manager