BBA in Sports Management

Bachelor of Business Administration (Honours / Honours with Research)

Sports Management


Eligibility

The minimum qualification required to apply is a pass in the 10+2 Science / Commerce/ Arts examination from the PUC / ISC / CBSE or equivalent board.

Overview

The BBA in Sports Management is designed to prepare students for a management career in professional sports and the recreation business. This BBA Sports Management programme provides core educational skills, foundational understanding, and practice by allowing students to engage in experiential learning and be aware of the best practices observed in the business, related sports domains, and other allied industry partners. The course structure, vetted by industry specialists and academic experts, equips aspirants with the skills, capabilities, and personality required in the sports industry. Students pursuing the BBA in Sports Management colleges in Bangalore will engage in a challenging, exciting, academically demanding, and relevant programme of study. The BBA in Sports Management programme embeds a work-related learning culture within the curriculum through classes, live sports, event management projects, industry mentoring, industry-based seminars, and case studies. Students will also receive hands-on training through event simulations, interactions with sports personalities and executives from the industry, field trips, opportunities to participate in international and national competitions, and placement possibilities with leading sports organisations worldwide.

Description

3 Year Degree programme

4 Years Honours/Honours with Research programme

Award

Bachelor of Business Administration (Sports Management)

Bachelor of Business Administration (Honours/Honours with Research)

No of Credits

120 minimum and as specified

160 minimum and as specified

Eligibility

As per University norms

For Honours with Research, minimum CGPA eligibility will apply

Program code: 006
Course Commencement : August 2025

Study Campus

Center for Management Studies
JAIN(Deemed-to-be University)
#133, Lalbagh Road
Bangalore – 560027
P: 080-46501738/080 - 43430200/201
E: [email protected]
W : cms.ac.in


Admissions Office

JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bengaluru - 560069
P : 080 - 46501738 / 7337614222

Curriculum Structure

  • Sports Management Business Accounting
  • Quantitative Techniques for Decision Making
  • Sports Framework
  • Modern Marketing
  • English I
  • Kannada
  • Sanskrit
  • Additional English
  • Hindi 1
  • Mind Management and Human Values 1

  • English 2
  • Doing Business in India
  • Emerging Sports Business Avenues
  • Research Methodology
  • Kannada 2
  • Hindi 2
  • Sanskrit 2
  • Additional English 2
  • PCL I - Research and Entrepreneurship Project
  • Mind Management and Human Values 2

  • Indian Bazaar
  • Business Oriented Computer Application
  • Environmental Studies
  • Sports Organization & Management
  • Spectator Management
  • Administrative Theory and Thinkers
  • Introduction to Tourism
  • Retail Management
  • Introduction to Family-Managed Business
  • Emotional Intelligence
  • Conflict Resolution and Negotiation Skills
  • Spanish

  • Business Finance
  • Indian Constitution
  • Basics of Physiotherapy
  • Sports Leadership Neethi
  • Administration and Governance
  • Tourism Marketing
  • Basics of Logistics & Supply Chain Management
  • Strategies in FMB
  • PCL II - Research and Entrepreneurship Project
  • Business Ethics
  • Agile Business Communications
  • French

  • Income Tax - I
  • Management Accounting
  • Legal Aspects of Business
  • Sports Marketing & Sponsorship
  • Sports Venue & Event Management
  • Development Administration in India
  • Distribution Management for Global Supply Chain
  • Emerging Fundamentals of Tourism
  • Finance & Taxation for Family Managed Business
  • English for Employability - I
  • Happiness & Well Being
  • Stress & Health
  • Emerging Technologies in Business

  • Income Tax - II
  • Contemporary Issues in Sporting Culture
  • Sports Finance
  • Contemporary Issues in Public Administration
  • Procurement, Storage & Warehouse Management
  • Tourism in India
  • Basics of Logistics & Supply Chain Management
  • PCL 6 - Research and Entrepreneurship Project
  • Happiness & Handling Failure
  • English for Employability - II
  • Public Relations in Management
  • E-Commerce

*Semester VII and VIII curricula will be available shortly.

Career Enhancement Programs

On successful completion of the programme, students will be able to:

  • To evaluate concepts worldwide, a vital aspect of the BBA Honours with a focus on sports management is the use of essential analysis skills when dealing with sports contexts.

  • The critical skills taught in the BBA in Sports Management course are communicating ideas effectively using various media in formal situations.

  • Fostering teamwork and leadership skills, respecting diversity of views.
     

  • Manage professional development for a career in sports, taking into account progress.

  • To successfully manage sports operations, assess business opportunities, evaluate strategic matters, and synergise academic concepts.

Career Outcomes

Exploring Opportunities after Bachelor of Business Administration in Sports Management

The BBA in Sports Management programme will qualify students to become management professionals and teach them about applying finance, marketing, law, and business to the sports industry. After completing the BBA Sports Management course, graduates can work in the sports management industry and find employment as managers, coaches, and marketing and public relations specialists.