Call Us : 0484 435 5555 / 9207355555   Email Us : [email protected]
  • UGC Approved
    The Ministry of Education, Government of India
Bachelor of Business Administration (Honours / Honours with Research) with Global Qualification

Branding and Advertising (Kochi)

Eligibility

The minimum qualification required to apply is a pass in the 10+2 examination in Science / Commerce / Arts from PUC / ISC / CBSE or equivalent board

Overview

The JAIN (Deemed-to-be University) Kochi’s B.B.A. in Branding and Advertising programme is a comprehensive and immersive four-year degree designed to cultivate expertise in the dynamic realms of branding, marketing, and advertising. This innovative curriculum integrates foundational business principles with specialised knowledge tailored specifically for the branding and advertising industry. A strong emphasis is placed on Experiential learning, involving real-world projects, internships with leading advertising agencies, and hands-on experience with cutting-edge advertising tools, in this programme offered by the B.B.A. Branding and Advertising college in Kochi. Students hone their creative skills and gain practical insights into the industry, delving into the psychology of consumer perceptions, market trends, and emerging technologies.

Description

3 Year Degree programme

4 Years Honours/Honours with Research programme

Award

Bachelor of Business Administration (Branding and Advertising)

Bachelor of Business Administration (Honours/Honours with Research)

No of Credits

120 minimum and as specified

160 minimum and as specified

Eligibility

As per University norms

For Honours with Research, minimum CGPA eligibility will apply

Program code: 006
[email protected]
Study Campus

JAIN (Deemed-to-be University), Kochi
Knowledge Park, Nirmal Infopark
Kakkanad, Kochi - 682 042
Telephone : 0484 435 5555
Email : [email protected]

student
Curriculum Structure
  • English-1
  • Language-1
  • Management and Advertising Landscape
  • Principles of Branding/Marketing
  • Fundamentals of Accounting in Advertising
  • Digital Fluency
  • Open Elective
  • Mind Management
  • Language – II
  • English - II
  • Doing Business in India
  • Business Research Methods
  • Consumer Psychology
  • Mind Management and Human Values
  • Project -1
  • Digital Marketing
  • DSE -1
  • DSE – 2
  • Minor Specialisation
  • GE-I
  • Business-oriented computer application
  • Environmental Studies
  • Creative Advertising
  • DSE -3
  • DSE -4
  • Minor Specialisation
  • GE – 2
  • Indian Constitution
  • Project -2
  • Advanced Business Communication
  • Web Design and Analytics
  • DSE-5
  • DSE-6
  • Minor Specialisation
  • GE-3
  • Digital Design & Production
  • Legal Regulations in Advertising
  • Business Strategies
  • DSE-7
  • DSE-8
  • Minor Specialisation
  • GE-4
  • Cyber Security
  • Project -3
Course Highlights

Career Pathway

A Bachelor of Business Administration (B.B.A.) in Branding and Advertising from a reputable institution such as B.B.A. Branding and Advertising College in Kochi opens up a diverse range of career paths for students. This programme is designed to provide graduates with a unique set of skills that are highly valued in today's business environment, combining basic business knowledge with specialised data analysis skills. Some common career paths for graduates can be found here.

  • Advertising Executive
  • Digital Marketing Specialist
  • Market Research Analyst
  • Public Relations Specialist
  • Media Planner/Buyer
  • Content Strategist
  • Event Coordinator
  • Brand Consultant
  • Marketing Analyst

Higher Education Opportunities

  • Masters in Marketing or Advertising
  • Masters in Brand Management
  • Masters in Digital Marketing
  • MBA in Marketing or Entrepreneurship
  • Masters in Public Relations