E-Commerce and Digital Business: B.Com E-Commerce vs. BBA E-Business

A lot of new career opportunities are arising in the digital space as businesses are going online to expand their market reach. Many successful start-ups in various industries operate entirely remotely, especially in industries such as banking and financial services, FMCG, retail, education, and other business-related services. E-commerce has increased business speed with quick delivery of goods and services to the market and greatly influenced customer preferences and purchasing habits.

Now B.Com and BBA offer specialisation in E-commerce and digital business that prepare students for a career in the field.

Course Duration and Eligibility: B.Com E-commerce vs. BBA E-Business

Bachelor of Commerce (B.Com) E-commerce is a 3-year undergraduate course where students learn the theory and practicals of commerce and trade. B.Com courses can be pursued by students who have studied Accounts, Business Studies, and Economics in their pre-university or 12th-grade programme.

The Bachelor of Business Administration (BBA) E-business is a 3-year undergraduate programme where students cover international business studies and e-business concepts. This course can be pursued by students after their 12th-grade exams. Students have to score a minimum of 50% marks and they also have to appear for an entrance exam to qualify for the course.

Curriculum and Syllabus: B.Com E-commerce vs. BBA E-Business

The syllabus for the B.Com E-commerce course includes Accountancy, Introduction to information technology, Computer applications, Database Management System, Business Mathematics, Marketing, Computer Programming Languages – C/C++, Java, Cost Accounting, Business Statistics, Commercial Law, Cyber Law, Taxation, Supply Chain management and Entrepreneurial development.

Along with the theory exams, students have to submit a project. Apart from the core subjects, students can choose elective subjects in the final year. This course blends the principles of accountancy and business finance with technology and computers so that a student can successfully implement their E-commerce business idea upon graduation.

BBA E-business course covers all aspects of virtual business operations and management including enterprise resource planning, human resource management, finance management, customer relationship management and more.

The syllabus for the course include Language, Business management, Business Statistics, Finance and Accounting, English communication, Business technology and application, Marketing, Business Analytics, Managerial economics, Company law, Operations management, Consumer behaviour and market research, Human resource management, Management, Information SystemE-CRM, Global E-business, Project management, Research Methodology, E-commerce, Business ethics and e-governanceEnterprise resource planning, Goods and services tax.

In the BBA programme, besides the written exams, students have to submit a project, present a seminar and viva voce. Further, some colleges also offer internship opportunities.

Career Opportunities: B.Com E-commerce vs. BBA E-Business

After B.Com E-commerce, you can look at a career with eCommerce companies, multinational companies with a digital presence, or start-ups in the virtual space. You can look at roles in –

• Digital Business Analyst - analysing business trends
• Digital strategist - strategising the virtual presence of the business
• Database management system (DBMS)
• International business liaisons - creating international business opportunities
• Advertising - online and offline advertising
• Influencer marketing - using social media influencers for marketing
• News and entertainment media specialist - working with digital media businesses
• Digital payment - creating and monitoring digital payment gateways

With a BBA E-business has wide relevance beyond e-commerce, that is Business to Business (B2B) and business-to-consumer (B2C) interactions. Today technology is applied in all aspects of business operations with software such as –

• Digital Marketing - online marketing tools, techniques and terms
• Social media marketing - using social media sites for marketing
• Content writing, copywriting - writing marketing content
• Enterprise resource planning (ERP) - managing business operations virtually
• Customer relationship management (CRM) - managing customer relations virtually
• Cloud hosting - working in a robust and secure cloud space
• Robotics and AI - applying chatbots and AI solutions for business communication

Future scope: B.Com E-commerce vs. BBA E-Business

A graduate certificate can contribute towards getting you entry-level to mid-management level roles. You can pursue niche technology certification that is relevant to eCommerce or eBusiness and become an expert consultant. You can also opt for a Master of Commerce (M.Com) or Master of Business Administration (MBA) course for specialisation in any field and for better opportunities in senior management and leadership positions.

The present and future are technology, and blending your business programme with technology will help you balance the business and technology aspects for running a successful enterprise. With favourable government policies towards digital markets, eCommerce and start-ups, you can consider working on your venture.