Marketing Management: BBA Marketing vs. B.Com Marketing

BBA and B.Com are two career courses that have progressed over the last two decades. Both Bachelor of Business Administration and Bachelor of Commerce offer a variety of specialisations and in this article, we will compare their characteristics. 

BBA Marketing is considered one of the ideal courses to enrol in if the student wishes to work in the marketing, or sales department of any organisation or start his/her own ventures. The course provides adequate knowledge to face the industry including management, economics, accounting, marketing, communications, and more.

B.Com Marketing course structure is built with an emphasis on the application of marketing concepts on a wider spectrum of commerce and business.

BBA Marketing vs. B.Com Marketing: Course Duration and Eligibility

Both the courses of BBA Marketing and B.Com Marketing have been designed for 3 years (6 semesters). These three years are inclusive of their internship tenure and major project along with theoretical and practical subject coaching and assessments.

Eligibility criteria for BBA Marketing: 12th Grade any stream or equivalent studies completed with a percentage falling under the cut-offs as listed by the University.

Eligibility criteria for B.Com Marketing: 12th Grade Commerce Stream or equivalent studies completed with a percentage falling under the cut-offs as listed by the University.

BBA Marketing vs. B.Com Marketing: Course Curriculum

By providing a comprehensive understanding of the principles of marketing, the course curriculum aims at training students with marketing practices required for working in the administration field. From including consumer behaviour studies,  marketing research, advertising, brand management, and digital marketing, the course structure integrates business management courses with a specific focus on marketing strategies, helping and training students to develop a strong foundation in business administration and marketing.

BBA Marketing: Course Curriculum

Semester I

●        Language (Kannada / Hindi / Sanskrit / Add. English)

●        English

●        Business Management

●        Business Trends

●        Quantitative Techniques - I

●        Financial Accounting

Semester II

●        Language (Kannada / Hindi / Sanskrit / Add. English)

●        English

●        Business Economics

●        Cost Accounting

●        Quantitative Techniques - II

●        Mind Management and Human Values

Semester III

●        Marketing Management

●        Human Resource Management

●        Entrepreneurship Development

●        Corporate Accounting

●        Environmental Studies (AECC I)

●        RSEC II (Spanish / Organisation psychology)

●        GE I (Conflict Management / Contemporary Politics in India) 

Semester IV

●        Corporate Governance

●        Income Tax II

●        Elective IV (Security Analysis and Portfolio Management / Advertising and Media Management / Finance for Entrepreneurship / Labour Laws)

●        Elective V (Financial Analysis and Planning, Digital Marketing, Marketing For Entrepreneurship, Compensation Management / Project)

●        Generic Elective (Business Oriented Computer Applications / Corporate Communication)

●        Skill Enhancement Course 4 (Event Management / Enterprise Management)

Semester V

●        International Business

●        Income Tax - I

●        Management Accounting

●        Elective I (Financial Markets and Services/ International Finance/ Advanced Accounting)

●        Elective II (Consumer Behavior/ Marketing in Practice / Retail Marketing)

●        Elective III (Entrepreneurship and Business Opportunity / Entrepreneurial Start-Up/ Leadership for Entrepreneurs)

●        Elective IV (Human Resource Development / International HRM/ Contemporary HRM)

●        Generic Elective (Public Relations in Management / E-Commerce)

Semester VI

●        Corporate Governance

●        Income Tax II

●        Elective 4 (Security Analysis and Portfolio Management / Advertising and Media Management/ Finance for Entrepreneurship / Labour Laws)

●        Elective 5 (Financial Analysis and Planning, Digital Marketing, Marketing For Entrepreneurship, Compensation Management / Project)

●        Generic Elective (Business Oriented Computer Applications / Corporate Communication)

●        Skill Enhancement Course 4 (Event Management / Enterprise Management)

B.Com Marketing: Course Curriculum

First Year      

●     Language

●     Major Indian Language          

●     Communicative English         

●     Financial Accounting 

●     Business Regulatory Framework      

●     Principles & Practice of Management & Business    

●     Communication         

●     Economics I   

●     Business Mathematics & Statistics    

Second Year

●     Information Technology & and Its Application in Business

●     Principles of Marketing & e-Commerce

●     Economics II (incl. Mathematics for Economics)

●     Financial Accounting II

●     Direct & Indirect Taxation

●     Principles & Practice of Management & Business    

Third Year

●     Consumer Behaviour & Sales Management 

●     Product & Pricing Management + Marketing Communication

●     Retail Management & Marketing of Services

●     Rural Marketing & International Marketing

●     Environmental Studies           

●     Project Work (Written + Viva-voce)

BBA Marketing vs. B.Com Marketing: Career Opportunity

B.Com Marketing and BBA Marketing are always affiliated with multiple career options and below listed are some options to consider.

Career possibilities after Pursuing BBA Marketing

●     Sales Executive: Interacts and deals directly with customers throughout the process of carrying out the business

●     Digital marketer: Engages in driving attention to the brand and the products through various social media platforms after analysing the metrics and analytics sheet

●     Business Administrator: Involves with overseeing the day-to-day transactions and business schemes

●     Process analyst: Involves with proper documentation and development of new strategies to better and evaluate the structure and progress of the business

●     Business consultant: Engages in offering professional advice in running an organisation or a business with a profitable structure

●     Marketing manager: He/she is responsible for developing marketing strategies, and running campaigns. In short, it is the practical application of all the methods and techniques to run an enterprise with profit

●     Human resource manager: HR Managers associate and coordinate with planning, organising, and executing the tasks and strategies. Also directs the administrative work and is responsible for the well-being of the employees

●     Senior finance executive: Looks over the financial statements and transactions on a daily basis and drafts the report with details and metrics

Career Possibilities after Pursuing B.Com Marketing

●     Marketing Coordinator: Overlooks and ensures the smooth sailing of the campaign and marketing strategies

●     Brand manager: Analyses the market conditions and ensures executive effective marketing strategies to create a sensation and stable customer base in the market

●     Product Manager: Involves in understanding the customer needs and assists the product development stage with effective strategies and ideations

●     Market research analyst: Understand, analyse, and evaluate data using high-order software support and draft reports of market conditions with the possibilities of profits and loss

●     Advertising account manager: Creates and curates strategies to effectively run marketing campaigns to directly have a positive impact on the revenue generation of the company

●     Sales representative: Interacts and deals directly with customers throughout the process of carrying out the business 

In Short

The implementation of new specialisations in both bachelor's and master's levels of B.Com and BBA makes the students industry-ready. Though both the courses are aligned towards the same spectrum, differences exist with the field of primary focus and the expertise skills that are being fostered while getting trained under the enrollment of each course. However, choosing either of them for a bachelor's programme can be a little tricky. Understanding and setting priorities and interest areas right will indeed help in choosing the right course.